The Carnivore Bar

Created by Phillip Meece

BackerKit Pre-Orders are now closed. Please visit us at our official website:

Latest Updates from Our Project:

We have a delay….. Good.
7 months ago – Wed, Jul 17, 2019 at 02:17:15 AM

We have had a lot of opportunities to grow and to learn this month. Fans of Jocko Willink will understand what I mean by that. Long story short, the idea is that you face the challenges ahead of you, standing up straight with your shoulders back, and look at the positive aspect of your "problems" and redefine them as opportunities. No matter how dark things get you find the light within them. So in that spirit we'd like to share with you a list of: Unanticipated opportunities for growth.

  • Shirts going out before the bars was confusing because the automated emails insinuated that all rewards would be delivered together.

Good. We had an opportunity to show our responsiveness and answer messages directly about that confusion, showing our supporters how important they are to us.

  • No USDA co-packer could handle the complexity of The Carnivore Bar process.

Good. That means we get to do it ourselves, and maintain greater quality control over the process.

  • The facility we need to do it ourselves has very specific requirements and is unlikely to be found in the midwest, unoccupied.

Good. By being willing to look, were able to find a facility with a 700 sq ft walk-in freezer in Columbia, MO right under our noses, despite the challenge.

  • The shipping time for equipment that we needed took longer than anticipated, and we had to wait to order it until we had found a space.

 Good. That provided us more time to plan the layout and design a workflow.

  • The equipment needed a loading dock to be delivered, and could only be delivered in the facility that we had yet to acquire.

 Good. We ordered it in advance, and sent it to the address we didn’t own, and hoped the lease went through. And it did. We saved two weeks by being bold.

  • The previous tenants were making cookies, so the freezer floor was caked in cookie dough and needed some repairs before it would be operational.

Good. This gave us an excuse to be more thorough in our cleaning processes and make sure the freezer was up to our standards.

  • There was no sink in the facility because the previous tenants had removed it.

Good. We were able to install a sink that directly fits our needs and get something smaller to conserve working space in the factory.

  • When the equipment came and was first installed we blew the fuses on our electrical box on the first round, because although each outlet was rated correctly the breaker box was not. 

 Good. We identified the problem early. Since we started with a test load and not a full load it helped us not waste resources on a larger run.

  • The electrical system, while it appeared to function with the loads first applied, it blew in the middle of the drying cycle making the end product of that test load not up to our standards.

Good. More undeliverable carnivore bars for us, so we are not drawing from our best version of the bars which we owe to the backers first. So now we have a batch of failed bars to call our own.

  • The whole breaker panel needed redone in order to run our machinery. 

Good. Now that we’ve been forced to redo this, we can make sure it’s done correctly and safely. No part of our electrical plan will be unknown or uninspected from now on, because we will have had it installed ourselves.

  • The wrappers with outdated nutrition facts failed, the black coating of ink rubs off when shipped in cardboard boxes.

 Good. Another reason to get better wrappers with correct information on them.

  • The reorder of wrappers got delayed, which meant that instead of being there July 2nd and having a full month to produce the bar we are unable to get started until midway through the month. They still aren’t here.

Good. This allows us to redesign how we’re delivering the bars and make a custom-sized box so that the presentation of the bars is improved, and the shipping cost is lowered.

  • Because of the delays and learning opportunities we have to admit that even if we don't sleep there is no way to meet our original target deadline of the end of July.

Good. We avoid attempting a breakneck pace and the potential of making mistakes that degrade the quality of The Carnivore Bar and take away from your first experiences.

  • The insulation and cold packs that had we planned to put the bars in to keep them from getting soft in the summer heat... turned out to be ineffectual. 

Good. This encourages us to abandon this half-measure, in favor of better presentation and honest messaging that comes in each package to reflect the reality of our situation. We are shipping a high fat bar in the hottest part of summer. It might get soft, but it is not diminished because of it. That is to be expected of a natural product, without fillers or stabilizers.

  • While designing the box it became clear that 10 bars at 4x2 didn’t make a presentable formation. No amount of manipulation was going to make a suitable box fit 10 bars.

Good. We decided to offer you at no additional cost, 12 bars in each half box of Carnivore Bars and 24 bars in every full box. In consolation and as a thanks for your patience and trust, you will get more product, and it will look better, and be of a higher quality.

  • We were recently publicly criticized for offering a grain-finished version of the bar in addition to our original 100% grass-fed & finished version. 

Good. We have an opportunity to stand resolutely by our decision to put people first and ideology second. And we are proud to be associated with other prominent members of the community that also value human life and health, over ideological camps.

(P.S. oxidation occurs in normal atmospheric conditions, because the air you breathe contains oxygen…. that is if all is going well, at least. Also, don't be alarmed, there are no pink slime monsters in our bar--only beef.)

We are proud to be a part of this movement. We are proud of you as fans. Some of the biggest hearts in the carnivore world saw fit to back us and give us the chance we needed to make this product a reality and free us from our kitchens on pemmican-making day. We can not thank you enough. We are simply in awe of the response. Many of you also took to social media to show your carnivore pride and support. We are so grateful and blown away by your outpouring of encouragement. We couldn’t have done any of this without you! 

Thank you so much for investing in us and being so generous with your patience. We now hope to deliver the bars to you by the end of September, and while that seems a long way away, we will strive to exceed that expectation in every way possible. In general, everything in a startup takes longer than you’d like it to. We have a responsibility to deliver a product that we’re proud of, and that you’ll value and appreciate. The carnivore community means the world to us. We simply cannot let you down. You’re our family. Thank you!


Phillip & Merry Ellen

Shirts are shipped!!!
9 months ago – Wed, Jun 05, 2019 at 03:05:22 AM

Thank you all for your patience! You should have received emails confirming your addresses a week ago and this is why. I've sent all your shirts to you. You should all receive your shirts this month. Some of the international orders will take some time to get to you. 

Currently we are on schedule to ship out the bars in July. Thanks to your support on Kickstarter, we finally have the equipment and facility we need to create the bars at scale. We have experimented with several batches to refine our process before we assemble everything. It is entirely possible that even if you've met us in person and tried a version of the bar we've made significant improvements to the bar since then. I think we are on our sixth major change in our recipe. Still just beef and salt as ingredients, but cooking drying and mixing can change a lot. We want it to be crispy and tasty as possible without adding any junk, maximizing the shelf stability, and keeping with the highest quality ingredients as possible. It is a constant challenge to make this bar with such a strict goal/vision, but we believe that it's worth it. Thanks for believing in this with us! 

In the spirit of sharing t-shirt love, I'm wearing a cool t-shirt by Health Coach Kait in this photo. We also believe in eating in "REAL FOOD". Merry Ellen and I love traveling though, and we hate being sick when we accidentally eat something we shouldn't. We are soooooo excited to bring this bar to market. I can't believe we are so close to filling our pantry with these wonderful bars. I hope you like them as much as we do. 


Phillip & Merry Ellen

Funding and next steps.
10 months ago – Sun, May 12, 2019 at 01:19:44 AM

This is me and my Videographer friend CJ coming home from the Grass-fed Exchange! We had a blast and met a lot of great grass-fed ranchers!
This is me and my Videographer friend CJ coming home from the Grass-fed Exchange! We had a blast and met a lot of great grass-fed ranchers!

Hi everyone!

OK so I thought I would write up a quick update for you all. The month of the Kickstarter was really uplifting to see that so many people wanted us to succeed. We pushed hard to try and be as responsive as possible on this platform, Facebook, Twitter, and Instagram. Thank you all for engaging with us and giving us constructive feedback. 

Last week our funds finally dispersed and we paid  Kickstarter and Backerkit their fees first thing off the top. We are grateful for both platforms making this a good experience for all of our backers, as a lot of you are first time backers. Thank you! The coming weeks now that we are funded we can actually get started on manufacturing in earnest. The end of last week I finalized the order for t-shirts and we settled on a 50/50 blend at a pretty high quality t-shirt. We hope you'll be happy with them. Those shirts should be out in the mail by the end of May. 

As far as manufacturing the bars, there are a lot of twists and turns ahead but we are diligently pursuing manufacturing and sourcing solutions that will meet our anticipated July deadline. Thank you all for your patience. Please feel free to reach out to us if you have any questions or concerns regarding your pledge. To keep in touch you can follow us on Instagram, Facebook, & Twitter. 

I keep saying thank you, but I feel like I can't say it enough. Thank you for coming along with us on this journey and making this bar a reality.



P.S. Michaelanthony gave a terrific review of The Carnivore Bar that I think you should see. I do not have an affiliate program in place now that Kickstarter has ended. So if you wouldn't mind giving his channel a like I'd appreciate it. He's a great guy and runs a really interesting channel. And this really is the most detailed review we've had to date.

As a contrast, here is Vegetable Police's review; a hilarious but we'll go ahead and call it an unfavorable review. His opinion was just "meh if it gives you energy, then ok." His mother (who does not eat a carnivore/keto diet) hated the bar, and Kasey did a very silly slow-mo montage making fun of it. I still gave his video a thumbs up! I think its funny and love his channel, whether he likes my bar or not. I think this bar could really help him if he ever decided to clean up his diet and be strict again. I mean, putting ketchup on everything is just gross!

What's fun is that these reviews are exactly the same batch of carnivore bars, with very different takes. I hope you like yours. I think the odds are high. But I wanted to give you a fair and balanced update.

Thank you!! Surveys coming soon!
10 months ago – Fri, Apr 12, 2019 at 06:11:34 PM

Hi everyone!! 

Thank you for making our project a reality! A few things need to happen before we can kick off production and fulfillment.

First, Kickstarter needs to transfer over the funds so we can purchase everything we need to fulfill the rewards - if any info has changed with your card since you pledged, please update this ASAP! This will help speed along the disbursement process, in turn allowing us to get the equipment we need sooner, in turn allowing your Carnivore Bars to get to you as soon as possible.

Second, we have to find out your shirt sizes, bar preferences, and where to ship your order. We’ll send out a survey via an awesome tool called BackerKit to collect this information. It’s important to respond to your survey as quickly as you can since we need this information in order to fulfill your rewards.

You don’t need to create a BackerKit account to fill out your survey. When you receive the email (from with the survey, click the survey link to respond. Answer the questions about your reward preferences, provide shipping information, and purchase add-on items if you like (at special discounted rates for Kickstarter pledgers only!) 

After you respond to your survey, you can go back later and change your responses at any time before we close the surveys and get our final counts. If you need to review your information or pledge status, you can return to your survey by clicking the link in your survey email or requesting your survey link under "Lost your survey?" on our BackerKit project page at

If you used your Facebook credentials to log in to your Kickstarter account, the BackerKit survey is sent to the email address you use for your Facebook account. If you haven't received your link after a few days (we hope to get them all out by Tuesday, April 16th at the latest) you may also find this FAQ link helpful. 

Thank you! 

- Phillip & Merry Ellen

Time's almost up! My Story.
11 months ago – Wed, Apr 10, 2019 at 10:39:41 PM

Hey everyone, 

We're in the last few hours of the Kickstarter. Thank you all so much! We were blown away by the community support helping us spreading the word! We're so excited to bring this product to market. Merry Ellen and I can't wait till our own pantry has a little stockpile of these bars. In the meantime, if you want a little bit more of a detailed story about who I am, my personal health journey just posted over at - go check it out. 

Thanks again,